‘INTEL INSIDE. A MORE POWERFUL YOU OUTSIDE’

The goal of this global campaign was simple: grow the PC market by introducing the power of computers to those who’ve had very little if any exposure to them. Along the way we discovered a universal truth: people around the globe have a desire to succeed. And success means something different in different regions. In China, it’s about doing more so your family can prosper. In India, self-expression and growing a small business. In Africa, it’s all about education. And in Latin America entrepreneurship. We then created a simple message that resonated across all the markets: "With a computer you're powerful". We found real people in each region and used their real stories of success as the basis for our campaign.

India “Dharavi Coders” :60

Nigeria “Adekunle” :90

India "Saree" :60