After rebranding intel from a chip “inside” to “intel inside amazing experiences outside” we still had to sell PC’s. Who better to do that than Americas most loveable nerd, Jim Parsons. Each quarter we used Jim to deliver a different PC message.
INTEL ‘NOT THAT YOU WOULD, BUT YOU COULD’
“Last Minute Ending”
“Fashion Show” :30
Intel Optane Memory Game
Global OOH
Each quarter we produced over a hundred unique deliverables from upper funnel to demand gen. Each touchpoint was also translated globally.
ECOSYSTEM
Intel ‘Is Outdated Equipment Holding You Back?’
“Wooden Rackets”
INTEL ‘YOU KNOW ABOUT IT, NOW DO SOMETHING ABOUT IT’
“Chase”
INTEL B2B
“City”
“Lab”